Assignment Three

Calculated Risk seems to be a blog of easy to read, easy to follow proportions. It follows the tips offered in our textbook to a tee.

For example:

Length of Text: Calculated Risk blog posts are short, quick paragraphs that use clean and short sentences

Scanability: The best part of this blog in my opinion is the scanability. This is seen in the many graphs and infographics the author includes on the page

Chunking: The only chunking is when the author uses other sources and pull long quotes from them - however, he effectively puts these types of things in grey boxes to offset the massive amounts of text

Headlines: The headlines tell you what you need to know, they don't really grab and they use semi-colons too frequently for my liking but they are clear

Copy Editing: While Calculated Risk doesn't post in AP style, it is at least grammatically correct

Use of inverted Pyramid: Since the Calculated Risk posts are short and to the point, it seems that the author must and does use the inverted pyramid style

Page Titles: One cool thing about the page titles is he has a page just for a former blogger of Calculated Risk who passed away. I think it adds credibility and makes for an interesting read.

Legibility: This blog is legible, easy to read, and easy to understand IF you are interested in banking, finance, the economy and such. However, it is understandable, but perhaps not too interesting.

This week: In the blog posting this week, Calculated Risk posted graphs and quick paragraphs - really short - about the increase in office vacancies. This was interesting to compare to the numbers that have been put out recently about home vacancies. It shows a correlation between the two.