The Daily Dish- Content Design

Length: When it comes to Andrew Sullivan, and the posts he has on the Daily Dish, it varies from post to post when it comes to length. One post can have a lot of text, and another post can very little if any at all.

Scanning: The blog that Mr. Sullivan runs is very easy to scan. The text on his site is not too much, and there is a nice mix of text, movie, and pictures to make this blog easy on the eye. Quick and to the point are Mr. Sullivan's opinions, and in some cases his block quotes take up more of the posts then his own words, but in both cases they don't take to much time to get through.

Chunking: Sullivan does a lot of chunking in his blog, and it is sometime overbearing when it comes to the hyperlinks. In a three paragraph blurb the Daily Wrap, which was posted on October 13th, I could count 21 hyperlinks. And that is just one post! I understand that this is some wrap up, and that's great, but there is a time to say enough. Other then the abuse in the posting mentioned, Sullivan does use chunking to advance points and get people interested in what he has to say.

Headlines: The headlines on The Daily Dish, are short and to the point. The headline might not always be very clear to the reader, and may not convey what the posting is about entirely being that some are too short for my taste as a reader.

Copy Editing: From the posts that I have read on The Daily Dish, I have found that the copy editing is good, with few errors seen.

Inverted Pyramid: The inverted pyramid seems to not be a concern for Mr. Sullivan, because in most of his postings, that is when he is writing in the posting in question, he just seems to do it in free form, very conversation like.

Legibility: Good old fashion black type on a white background with common fonts for The Daily Dish. When it comes to block quotes, the white background is replaced with a gray one. In both cases, however, the blog is very legible

Page Titles: The page titles can be a little confusing at first, because the daily dish is part of the Atlantic (which is a website for a magazine). The magazine’s title and the blogs title are about the same size which adds to the confusion a little. The only way to tell that they are two different things is by title position, with the Atlantic being above The Daily Dish title. But really this looks like a banner ad for the Atlantic more than anything.